CASE STUDY

Where one step leads

Through desktop research, a series of workshops and one on one interviews we identified the core motivations of the team, as well the stumbling blocks to the current communication.

We took time to understand the audience as well as what we wanted them to feel, because of the communication.

Core to the communication campaign was a film, made entirely form existing and library footage. It added extra definition and impact to the narrative, and the broad spectrum it covers.